Urban Fashion Spotlight: Rocawear

Rocawear is an urban clothing label created in 1995 by Jay-Z and Damon Dash. Rocawear has annual sales of $700 Million. Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, lounge wear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc. {Source}

Website: http://www.rocawear.com

I must admit that I don’t wear a lot of Rocawear -it’s not that available where I live–but I checked out their new arrivals and picked some things I liked: