Urban Fashion Spotlight: Rocawear

Rocawear is an urban clothing label created in 1995 by Jay-Z and Damon Dash. Rocawear has annual sales of $700 Million. Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, lounge wear and big & tall, headwear, jewelry, and sunglasses; asContinue reading “Urban Fashion Spotlight: Rocawear”

Urban Fashion Spotlight: Akademiks

  OFFICIAL SITE: WWW.AKADEMIKS.COM Akademiks (an intentional misspelling of “academics”) is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell, along with another group of partners. Akademiks was popularized in 2001 by Brooklyn rapper Fabolous whose lyrical content advertised theContinue reading “Urban Fashion Spotlight: Akademiks”

Urban Fashon Spotlight: Applebottoms

Official Website: http://www.applebottoms.com/ Apple Bottoms is a fashion and lifestyle brand for women, which was launched in 2003 by multi-platinum recording artist Nelly, alongside Yomi Martin & Ian Kelly. Nelly’s vision for the brand is that “a woman should not try to fit the clothes; the clothes should fit the woman!” The brand, which whenContinue reading “Urban Fashon Spotlight: Applebottoms”

Urban Fashion Spotlight: Baby Phat

Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate “sibling” of the clothing brand Phat Farm created by Russell Simmons. Baby Phat uses a sleek catContinue reading “Urban Fashion Spotlight: Baby Phat”